Create Today. Enrich Tomorrow.

Dubai, United Arab Emirates

Panasonic Corporation has announced its new brand action slogan, “Create Today. Enrich Tomorrow”.  With the new brand motto, Panasonic underscores its commitment to provide innovative products and solutions that help people live their best lives while enriching their well-being.  The new tagline also reflects the company’s relentless efforts to make progress towards a greener planet for tomorrow.

Mr. Hiroyuki Shibutani, Managing Director, Panasonic Marketing Middle East and Africa (PMMAF), said: “The introduction of the new slogan highlights our continued commitment to innovation, quality, reliability, and efficiency.  Over the years, we have cultivated a rich legacy in technological innovation and we remain devoted to develop and provide high-quality products and solutions that support people in their everyday lives as well as help improve their health and well-being.  We as a brand have grown and evolved together with our customers, and we can assure them that they can continue to trust and depend on us to find new ways to deliver on this commitment to create more products that suit and enrich their lifestyles and needs.”

Commenting further, Mr. Shibutani added: “Panasonic’s new motto also expresses the company’s brand purpose and its vision on how technology should enhance the future.  True to our long-standing mission of contributing to the society – as established by our founder – we also reiterate on our promise to help accelerate the evolution to a green, net-zero future.  We will continue to work hard and remain an icon for change and innovation by contributing to a more sustainable future not only through green operations strategy  but equally important, through the development of more energy-saving products and supplying energy-saving solutions and green energy technologies to B2B/B2C customers.”

In April last year, Panasonic Corporation was set up as a new company within the Panasonic holding company structure, incorporating the business operations that produce appliances for day-to-day life. Accordingly, the new brand slogan is symbolic of Panasonic Corporation’s mission of contributing to the wellbeing of people, society, and the planet.  To fulfil this business mission, for people, Panasonic aims to enhance quality of life with its high-end appliances; for society, it will provide safe and secure living infrastructure; and for the planet, it will contribute to decarbonisation and the creation of a circular economy through its environmentally friendly products and use of clean energy.

At Panasonic, wellbeing is divided into three categories: Inner Wellbeing, Outer Wellbeing, and Spatial Wellbeing. The company offers products and services to support all three areas of wellbeing.

For Inner Wellbeing, Panasonic is focused on promoting healthy eating lifestyle by developing products designed for convenient and nutritious cooking, as well as offering solutions that optimises the storage and freshness of food.  Panasonic air frying microwave ovens, slow cooker, blenders and refrigerators are just some of the products included in this category.  

For Outer Wellbeing, Panasonic commits to innovations that ensure cleanliness and hygiene and that people’s physical appearance and health management are in the best possible condition. As such, this category covers Panasonic’s range of beauty and grooming products including hair dryers and straigtheners as well shavers and body trimmers.

Finally, Spatial Wellbeing aims to create hygienic and comfortable homes ideal for health and relaxation.  This category covers a wide range of Panasonic’s top-of the-line home appliances such as televisions, home theater systems, washers, irons and garment steamers.  Spatial Wellbeing is also focused on delivering quality indoor environment by utilizing the power of air to create positive changes.  Panasonic air solutions – such as air conditioners equipped with the innovative nanoe™ technology – are among the ideal products that help improve the quality of air we breathe.

In terms of green activities, Panasonic Corporation is working to protect the global environment through two pillars: Carbon Neutrality and promoting a Circular Economy.

Panasonic Group aims to contribute a total of more than 300 million tons in CO2 emissions reductions by 2050, including 110 million tons from its own value chain and avoided emissions of approx. 200 million tons. Within this, Panasonic Corporation aims to reduce CO2 emissions by approximately 150 million tons by 2050, which is about half of the Group’s total target.

Panasonic Corporation is utilizing its unique technological capabilities for clean and efficient energy solutions to decarbonize society. Major initiatives include heat pumps, RE100 solutions utilizing hydrogen fuel cells, and CO2 condensing units with natural refrigerant.

To promote the Circular Economy, Panasonic Corporation is focusing on improving product durability, repairability through modular design, long-term parts ownership, using IoT and software to predict failures and update functionality, designing products that can be easily disassembled for reuse and recycling.

Meaning of Panasonic’s new brand action slogan

Each word of the slogan has its meaning:

CREATE useful, high-quality products that improve people’s lives and make the world a better place. This is the essence of who Panasonic is.

TODAY our customers need us to develop technologies and engineer solutions to improve their daily lives and their personal wellbeing. We deliver with relentless innovation and our commitment to sustainability.

ENRICH the world together. At the heart of everything we do is the wellbeing of our customers and our planet. Panasonic’s goal is to enrich the lives of those around us, every day.

TOMORROW we will continue to enhance our products, services, and solutions to help our customers lead their best lives and to help our future environment.