Dubai, UAE- October 14, 2024– Lexar, a leading memory and storage solutions brand, is showcasing its latest range of high-performance storage products at GITEX Global 2024, featuring the world’s fastest, toughest, and slimmest memory solutions. Targeting professional photographers, videographers, gamers, and content creators in the Middle East, the lineup offers massive storage capacities and impressive speeds. GITEX Global 2024, the largest tech event worldwide, takes place from October 14-18 at the Dubai World Trade Centre.
Fissal Oubida, General Manager and Global Marketing Director for Lexar in the Middle East, Africa, and India, stated, “Our product lineup at GITEX highlights Lexar’s commitment to R&D and delivering cutting-edge memory solutions for evolving consumer needs. Our rigorous testing ensures the highest standards of performance, compatibility, and reliability.”
Highlighted products include the ARMOR series, the world’s first memory cards made from 316 stainless steel, offering IP68 waterproofing, dustproofing, and bend resistance. The ARMOR Gold and Silver Pro cards reach read speeds up to 280 MB/s, with write speeds of 205 MB/s and 160 MB/s, respectively, available in capacities up to 1TB.
Lexar is also introducing the Professional DIAMOND CFexpress 4.0 Type B Card, the world’s fastest, boasting read speeds up to 3700MB/s and write speeds up to 3400MB/s. Another highlight is the new SL500 Portable SSD, one of the world’s thinnest, at just 4.8mm, offering read speeds up to 2,000 MB/s and write speeds up to 1,800 MB/s.
Lexar’s participation at GITEX includes other products, such as the CFexpress 4.0 memory cards, the SD 8.0 card with read speeds up to 1700MB/s, and the Go Portable SSD with Hub for mobile video shooting. Lexar is also introducing the pexar digital picture frame with a 2K anti-glare display.
Lexar’s products have earned recognition, winning seven Red Dot Awards in 2024 for Innovative Design and Excellence, and two TIPA Awards for ‘Best Storage Media.’ The brand continues to engage the regional imaging community through workshops and forums led by professional photographers and videographers.