Cartlow and E-city Partner to Launch a Sustainable Device Subscription Program

Dubai, United Arab Emirates: Cartlow, the leading reverse logistics platform, has partnered with E-City, a multi-brand electronics retail group, to launch a new device subscription program across 16 stores in the UAE. The program aims to align with the UAE’s 2023 vision for sustainability by providing customers with affordable and convenient options to prolong the life cycle of their devices and reduce electronic waste.

In the device subscription program, customers will constantly have the latest device by securing its exchange value for future use. This program simplifies the process of keeping up with the latest technology by eliminating the need to sell or trade-in the current device.

All old devices collected through the program undergo data sanitization following international standards for IT Asset Disposal services. The program adheres to circular economy principles, meaning that collected devices are either repaired, refurbished, or recycled to minimize waste and promote sustainability. This collaboration reflects Cartlow’s continuous commitment to minimizing electronic waste and promoting a sustainable future. 

The global mobile device subscription market is expected to reach $64.8 billion by 2026, growing at a CAGR of 24.8% from 2021 to 2026. These statistics demonstrate the growing popularity and importance of device subscription programs globally, particularly as consumers increasingly prioritize flexibility and access over ownership. The coming together of the two entities helps to address this growing trend, promoting a more responsible and eco-friendly approach to electronic device consumption in the UAE.

Cartlow has managed over 2 million products since its inception, resulting in a groundbreaking contribution to saving over 6 million kg of e-waste and 36 million kg of carbon emissions. The platform aims to further dominate the global reverse logistics market, which is projected to reach $958 billion in 2028.

Mohammad Sleiman, Founder and CEO of Cartlow, stated, “Our partnership with E-City is aligned with the UAE’s vision of sustainability for 2023, and we are delighted to contribute to this mission. As a leading advocate for reducing the environmental impact of electronic waste, we take pride in our efforts to provide sustainable and cost-effective solutions to our customers. Together with E-City, we strive to make a positive impact on the environment and promote a more sustainable future for generations to come.”

Cartlow and E-City hope to encourage consumers to make environmentally responsible choices while also promoting new technology at an affordable price point through their agreement.