Samsung Showcases Next-level Mobile Photography Capabilities & TV Innovation at Xposure 2023

Samsung, the exclusive mobile photography partner at the event, will host a pop-up space at the venue to demonstrate its innovative mobile & TV products and deliver mobile photography seminars

Sharjah, UAE, February 10, 2023: Samsung Gulf Electronics will showcase the photography capabilities of the latest Samsung Galaxy S23 Series and its widely popular television innovation- ‘The Frame’ at the Xposure International Photography Festival from February 9 to 15 in Expo Centre Sharjah. Samsung, the only mobile brand partnering with the event, will host a pop-up space at the venue to demonstrate its products and deliver photography seminars.

Xposure is an international photography festival held annually at the Expo Centre Sharjah, bringing together world-renowned photographers and industry experts to network and share their experiences with the public.

Fadi Abu Shamat, Head of the Mobile Experience Division, Samsung Gulf Electronics said, “The Samsung Galaxy has, over the years, emerged as a favourite among photography enthusiasts. Powered by cutting-edge AI, powerful processors and our decades-long R&D in camera technology, the Galaxy camera is an industry leader, endorsed by numerous third-party assessments. The Galaxy S23 Series goes even further, finally resolving night photography difficulties that have long challenged the industry. We invite Xposure eventgoers to visit our pop-up store and put the new Galaxy to the test. We have organized professional-grade workshops to ensure our visitors get the best out of the new Galaxy.”               

Samsung will organize five mobile photography workshop seminars at the festival. The workshops will demonstrate how Samsung Galaxy phones enable users to capture epic photos and videos in different environments and lighting conditions. Visitors will also learn extra tips and tricks to help them capture cinematic photos and videos and elevate their mobile photography experience. In addition, Samsung will run sponsor two award categories, Street Photography and Landscape Photography, and winners will be among the first to get their hands of the new Galaxy S23 Series.

Samsung is also offering an exclusive offer for people pre-ordering the new Galaxy at the festival – it includes 2-year Samsung Care+ on top of existing gifts worth AED 1,800. Samsung Care+ is a comprehensive mobile warranty for Galaxy devices offering complete protection for all accidental damage, breakage and breakdown for up to 2 years. Also, customers who pre-order at Xposure will unlock additional offer, including a wirless charger and adapter.

Nikola Aksentijevic, Head of Visual Display Division, Samsung Gulf Electronics, said: “Xposure 2023 is a fitting introduction to the exciting product launches we have lined up for the upcoming months while demonstrating our support for the region’s vibrant art scene. Indeed, our design philosophy revolves around the right blend of form and function, exemplified by The Frame TV. World-class design and technological advancements come together to create a distinctive TV set that mirrors our customers’ individual styles while packed with innovative features that have made Samsung the leading TV brand in the world.”

The brand will also demonstrate how the Frame TV is the perfect platform for photography enthusiasts to showcase their inspirations. The Frame instantly transforms into a canvas when it’s off to display over 1,600 artworks from various museums and galleries – or customers’ own photography – to enrich any living space. 

As part of the brand’s unique offering for Xposure visitors, Samsung is offering a free bezel when purchasing the Frame at the show. The Frame’s all-new bezel designs are Samsung’s latest addition to the TV’s cutting-edge technology. They are made to naturally fit any aesthetic, mood or occasion. Besides, Samsung is offering exclusive price offer on The Frame, which can be redeemable via a discount code.

Samsung’s participation at Xposure comes a week after Samsung Unpacked, where the company unveiled the latest Galaxy S23 series. Consequently, Samsung is running an interactive Galaxy Experience Space at Dubai Mall in parallel. The pop-up store, open to the public from February 2 to February 25, 2023, allows visitors and fans to experience and interact with the newly unveiled devices and latest innovations.